Implementing SAP® CRM : The Guide for Business and Technology Managers
by
Vivek Kale
Book Details
Format
Paperback / Softback
ISBN-10
0367378051
ISBN-13
9780367378059
Publisher
Taylor & Francis Ltd
Imprint
CRC Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 4th, 2019
Print length
516 Pages
Weight
453 grams
Ksh 11,700.00
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This book will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation.
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