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Improving Customer Satisfaction, Loyalty, and Profit

By: Matthew D. (University of Michigan Business School) Johnson (Author) , Sweden) Gustafsson Anders (University of Karlstad (Author)

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Ksh 8,800.00

Format: Hardback or Cased Book

ISBN-13: 9780787953102

Publisher: John Wiley & Sons Inc

Publication Date: Oct 17th, 2000

Weight: 540 grams

Dimension: 23.20 x 15.40 x 2.30 cms

Category: Customer services

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In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers.

Get Improving Customer Satisfaction, Loyalty, and Profit by Matthew D. (University of Michigan Business School) Johnson at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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