Book Details
Format
Hardback or Cased Book
ISBN-10
1403995915
ISBN-13
9781403995919
Edition
Anniversary edition
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 3rd, 2006
Print length
164 Pages
Weight
380 grams
Dimensions
22.50 x 16.40 x 1.60 cms
Product Classification:
International businessMultinationals
Ksh 8,100.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
The first edition of this book was a milestone. Applying the new theory of multinational enterprises in a North American context, it popularized internalization theory. Now with a new introduction assessing the ground-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text.
The first edition of Inside the Multinationals was a milestone book which applied the new theory of the multinational enterprises in a North American context. In it, Alan M. Rugman popularized internalization theory and helped to extend it as the cornerstone of research in the field of international business. Now with a new introduction assessing the path-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text. Professor Rugman now serves as President of the Academy of International Business.
Get Inside the Multinationals by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has pages.
