Inside the Multinationals : The Economics of Internal Markets

Name: Inside the Multinationals
Brand: Palgrave USA
SKU: 9781403995919
Price: 8100 KES
Availability: OutOfStock
ISBN: 9781403995919

Anniversary edition

by A. Rugman

Book Details

Format Hardback

ISBN-10 1403995915

ISBN-13 9781403995919

Edition Anniversary edition

Publisher Palgrave USA

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Jul 3rd, 2006

Print length 164 Pages

Weight 380 grams

Dimensions 22.50 x 16.40 x 1.60 cms

Product Classification: International business Multinationals

KSh 8,100.00

Currently unavailable 0 in stock

Delivery Location

County

Location

Delivery fee: Select location

Secure

Quality

Fast

The first edition of this book was a milestone. Applying the new theory of multinational enterprises in a North American context, it popularized internalization theory. Now with a new introduction assessing the ground-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text.

The first edition of Inside the Multinationals was a milestone book which applied the new theory of the multinational enterprises in a North American context. In it, Alan M. Rugman popularized internalization theory and helped to extend it as the cornerstone of research in the field of international business. Now with a new introduction assessing the path-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text. Professor Rugman now serves as President of the Academy of International Business.

Get Inside the Multinationals by A. Rugman at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has 164 pages.