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Integrated Communication

By: Esther Thorson (Author) , Jeri Moore (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780805813913

Publisher: Taylor & Francis Inc

Publication Date: Jan 1st, 1996

Dimension: 22.90 x 15.20 x 79.40 cms

Category: Consumerism

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The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works for optimal marketing effects.

Get Integrated Communication by Esther Thorson at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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