Integrated Communication : Synergy of Persuasive Voices
Book Details
Format
Hardback or Cased Book
ISBN-10
0805813918
ISBN-13
9780805813913
Publisher
Taylor & Francis Inc
Imprint
Psychology Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 1st, 1996
Print length
396 Pages
Weight
794 grams
Product Classification:
Consumerism Psychology Sales & marketing
Ksh 27,900.00
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The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works for optimal marketing effects.
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
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