Integrated Communication : Synergy of Persuasive Voices

Name: Integrated Communication
Brand: Taylor & Francis Inc
SKU: 9780805813913
Price: 30950 KES
Availability: OutOfStock
ISBN: 9780805813913

Book Details

Format Hardback

ISBN-10 0805813918

ISBN-13 9780805813913

Publisher Taylor & Francis Inc

Imprint Psychology Press

Country of Manufacture US

Country of Publication GB

Publication Date Jan 1st, 1996

Print length 396 Pages

Weight 794 grams

Product Classification: Consumerism Consumerism Psychology Sales & marketing Sales and marketing

KSh 30,950.00

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The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works for optimal marketing effects.

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

Get Integrated Communication by Esther Thorson at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Inc and it has 396 pages.