International Management : The Process of Internationalization and Market Entry Strategies

Name: International Management
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783662658697
Price: 18000 KES
Availability: OutOfStock
ISBN: 9783662658697

1st ed. 2022

by Manfred Fuchs

Book Details

Format Paperback / softback

ISBN-10 3662658690

ISBN-13 9783662658697

Edition 1st ed. 2022

Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Imprint Springer Gabler

Country of Manufacture GB

Country of Publication GB

Publication Date Oct 27th, 2022

Print length 326 Pages

Product Classification: International business Management & management techniques Management and management techniques

KSh 18,000.00

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This textbook for students and practitioners offers answers to the most important questions and challenges of international management.

This textbook for students and practitioners offers answers to the most important questions and challenges of international management. The main topics are presented and discussed on three levels: (a) the macroeconomic and institutional environment of the global economy, (b) the international firms embedded as players in this environment, and (c) the actual management decisions. The focus is placed both on the characteristics of the individual subject areas (macro-, meso- and microperspective) and on the interdependent connections between these areas. The main interest of this book lies in an application-oriented analysis of the central strategic management decisions in internationalizing companies.

This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

Get International Management by Manfred Fuchs at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has 326 pages.