International Management : The Process of Internationalization and Market Entry Strategies
1st ed. 2022
Book Details
Format
Paperback / Softback
ISBN-10
3662658690
ISBN-13
9783662658697
Edition
1st ed. 2022
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer Gabler
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 27th, 2022
Print length
326 Pages
Product Classification:
International businessManagement & management techniques
Ksh 18,000.00
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This textbook for students and practitioners offers answers to the most important questions and challenges of international management.
This textbook for students and practitioners offers answers to the most important questions and challenges of international management. The main topics are presented and discussed on three levels: (a) the macroeconomic and institutional environment of the global economy, (b) the international firms embedded as players in this environment, and (c) the actual management decisions. The focus is placed both on the characteristics of the individual subject areas (macro-, meso- and microperspective) and on the interdependent connections between these areas. The main interest of this book lies in an application-oriented analysis of the central strategic management decisions in internationalizing companies.
This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
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