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International Management : The Process of Internationalization and Market Entry Strategies - 1st ed. 2022

By: (Author) Manfred Fuchs

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Ksh 18,000.00

Format: Paperback / Softback

ISBN-10: 3662658690

ISBN-13: 9783662658697

Edition: 1st ed. 2022

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Imprint: Springer Gabler

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Oct 27th, 2022

Print length: 326 Pages

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This textbook for students and practitioners offers answers to the most important questions and challenges of international management.
This textbook for students and practitioners offers answers to the most important questions and challenges of international management. The main topics are presented and discussed on three levels: (a) the macroeconomic and institutional environment of the global economy, (b) the international firms embedded as players in this environment, and (c) the actual management decisions. The focus is placed both on the characteristics of the individual subject areas (macro-, meso- and microperspective) and on the interdependent connections between these areas. The main interest of this book lies in an application-oriented analysis of the central strategic management decisions in internationalizing companies.

This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.


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