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Introducing Marketing Research

By: Paul Baines (Author) , Bal Chansarkar (Author)

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Ksh 10,150.00

Format: Paperback or Softback

ISBN-13: 9780471497707

Publisher: John Wiley & Sons Inc

Publication Date: Apr 22nd, 2002

Weight: 660 grams

Dimension: 23.30 x 18.80 x 2.30 cms

Category: Market research

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Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.

Get Introducing Marketing Research by Paul Baines at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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