Book Details
Format
Paperback / softback
ISBN-10
1484228286
ISBN-13
9781484228289
Edition
1st ed.
Publisher
APress
Imprint
APress
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 21st, 2017
Print length
141 Pages
Weight
276 grams
Dimensions
15.60 x 23.40 x 0.90 cms
KSh 5,400.00
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0 in stock
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Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.
Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.
What You''ll Learn
- Understand basic techniques to generate traffic for a blog or website
- Review the performance of a website or campaign
- Set up a Shopify account to track ROI
- Create and maximize AdWords to track conversion
Who This Book Is For
Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.
Get Introduction to Google Analytics by Todd Kelsey at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by APress and it has 141 pages.
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