Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front.
Japan is the second largest consumer market in the world and thus an essential market for overseas retail expansion. This book provides an excellent starting point for companies making an initial consideration of the Japanese market, and acts as a reference and learning resource for those already operating there.
Get Japan by M. Causton, R. Larke at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has 279 pages.
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