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Japan

2005 ed.

Book Details

Format Hardback
ISBN-10 1403996709
ISBN-13 9781403996701
Edition 2005 ed.
Publisher Palgrave USA
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 8th, 2005
Print length 279 Pages
KSh 8,100.00
Currently unavailable 0 in stock

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Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front.
Japan is the second largest consumer market in the world and thus an essential market for overseas retail expansion. This book provides an excellent starting point for companies making an initial consideration of the Japanese market, and acts as a reference and learning resource for those already operating there.

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