Kapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare
Book Details
Format
Paperback / Softback
ISBN-10
074947436X
ISBN-13
9780749474362
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 3rd, 2015
Print length
240 Pages
Weight
380 grams
Dimensions
15.70 x 23.30 x 1.60 cms
Product Classification:
Sales & marketing managementSales & marketing
Ksh 6,350.00
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Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
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