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Loyalty Management
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Loyalty Management : Driving Engagement with Loyalty Programs and Customer Experience

Book Details

Format Hardback or Cased Book
ISBN-10 1032510366
ISBN-13 9781032510361
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 6th, 2025
Print length 322 Pages
Weight 760 grams
Ksh 30,950.00
Werezi Extended Catalogue 0 in stock

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In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management.

It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.


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