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Loyalty Myths

By: Timothy L. Keiningham (Author) , Terry G. Vavra (Author) , Lerzan Aksoy (Author)

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Ksh 3,400.00

Format: Hardback or Cased Book

ISBN-13: 9780471743156

Publisher: John Wiley & Sons Inc

Publication Date: Oct 18th, 2005

Weight: 458 grams

Dimension: 23.40 x 16.30 x 2.50 cms

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In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.

Get Loyalty Myths by Timothy L. Keiningham at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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