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Managing Electronic Media

By: National University) Van Tassel Joan (PhD Associate Professor (Author) , Lisa Poe-Howfield (Author)

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Ksh 13,700.00

Format: Paperback or Softback

ISBN-13: 9780240810201

Publisher: Taylor & Francis Ltd

Publication Date: Mar 3rd, 2010

Weight: 1022 grams

Dimension: 23.40 x 19.20 x 2.60 cms

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The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.

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