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Market Analysis

By: William Winston (Author) , USA) Stevens Robert E (Southeastern Oklahoma State University (Author) , Philip K Sherwood (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781560242680

Publisher: Taylor & Francis Inc

Publication Date: Jun 17th, 1993

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Planning is a critical process when starting a new business or introducing a new product. This book shows how to execute a feasibility study to enable more effective planning - presenting a systematic approach to feasibility analysis based on strategic management.

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