Internal Marketing : Your Company's Next Stage of Growth
Book Details
Format
Hardback or Cased Book
ISBN-10
0789060051
ISBN-13
9780789060051
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 7th, 1996
Print length
176 Pages
Weight
490 grams
Product Classification:
Sales & marketing
Ksh 29,550.00
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In today''s business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company''s Next Stage of Growth details how you can improve employee effectiveness and therefore business—by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.
In today''s business world, competence is no longer enough in an employee—competent employees are merely a starting point. Internal Marketing: Your Company''s Next Stage of Growth details how you can improve employee effectiveness—and therefore business—by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.
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