Internal Marketing : Your Company's Next Stage of Growth

Name: Internal Marketing
Brand: Taylor & Francis Inc
SKU: 9780789060051
Price: 32700 KES
Availability: OutOfStock
ISBN: 9780789060051

by Dennis J Cahill , William Winston

Book Details

Format Hardback

ISBN-10 0789060051

ISBN-13 9780789060051

Publisher Taylor & Francis Inc

Imprint Routledge

Country of Manufacture US

Country of Publication GB

Publication Date Feb 7th, 1996

Print length 176 Pages

Weight 490 grams

Product Classification: Sales & marketing Sales and marketing

KSh 32,700.00

Re-Printing 0 in stock

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In today''s business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company''s Next Stage of Growth details how you can improve employee effectiveness and therefore business—by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.

Get Internal Marketing by Dennis J Cahill, William Winston at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Inc and it has 176 pages.