Marketing 101
Book Details
Format
Hardback or Cased Book
Book Series
Knowledge 101
ISBN-10
1398854972
ISBN-13
9781398854970
Publisher
Arcturus Publishing Ltd
Imprint
Arcturus
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 30th, 2025
Print length
224 Pages
Weight
605 grams
Dimensions
21.50 x 17.50 x 1.90 cms
Product Classification:
Sales & marketing
Ksh 2,550.00
Not Yet Published
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
This highly-visual guide covers the key subjects you need to know to understand marketing. Packed with informative diagrams, pull-out features and profiles of successful marketing professionals, the book reveals how marketing needs to be not only creative but also informed by everything from commercial law and corporate finance to the global economy. Perfect for both students and those wishing to know how good, effective marketing can play a part in their own business.
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