Marketing
Book Details
Format
Hardback or Cased Book
ISBN-10
1138150266
ISBN-13
9781138150263
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 18th, 2016
Print length
448 Pages
Weight
453 grams
Product Classification:
Sales & marketing management
Ksh 35,100.00
Werezi Extended Catalogue
Delivery in 28 days
Delivery Location
Delivery fee: Select location
Delivery in 28 days
Secure
Quality
Fast
Are you about to undertake a one semester or short course in marketing? If so, ''Marketing: The One Semester Introduction'' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing.
This book:
· is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student
· provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study
· has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues
''Marketing: The One Semester Introduction'' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.
This book:
· is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student
· provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study
· has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues
''Marketing: The One Semester Introduction'' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.
Are you about to undertake a one semester or short course in marketing? If so, ''Marketing: The One Semester Introduction'' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing.
This book:
· is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student
· provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study
· has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues
''Marketing: The One Semester Introduction'' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.
This book:
· is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student
· provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study
· has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues
''Marketing: The One Semester Introduction'' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.
Get Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
