Marketing Analytics : Statistical Tools for Marketing and Consumer Behavior Using SPSS
Book Details
Format
Hardback or Cased Book
Book Series
Mastering Business Analytics
ISBN-10
103205218X
ISBN-13
9781032052182
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 2nd, 2021
Print length
200 Pages
Weight
421 grams
Ksh 27,900.00
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0 in stock
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Quality
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Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.
Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.
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