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Marketing Analytics

By: Jose Marcos Carvalho de Mesquita (Author) , The Netherlands) Kostelijk Erik (Amsterdam University of Applied Sciences (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781032052182

Publisher: Taylor & Francis Ltd

Publication Date: Nov 2nd, 2021

Dimension: 24.60 x 17.40 x 57.10 cms

Category: Research methods: general

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Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.

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