Marketing and Management Innovations in Tourism : Insights and Impacts on Industry Growth
New
Book Details
Format
Hardback or Cased Book
ISBN-10
3631938330
ISBN-13
9783631938331
Edition
New
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 8th, 2026
Print length
442 Pages
Weight
636 grams
Ksh 9,550.00
Manufactured on Demand
0 in stock
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Quality
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Marketing and Management Innovations in Tourism: Insights and Impacts on Industry Growth! explores scientific research in tourism, offering theoretical insights and practical applications for academic and industry professionals.
Marketing and Management Innovations in Tourism: Insights and Impacts on Industry Growth aims to provide both theoretical and practical contributions to academics and industry professionals by covering scientific studies in the field of tourism. This book emphasizes the importance of gastronomy and food in tourism and offers the opportunity to relate conceptual studies to other areas of tourism. It also provides readers with practical and applicable information thanks to its content enriched with examples of hospitality applications in tourism.
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