Book Details
Format
Hardback or Cased Book
ISBN-10
1529781205
ISBN-13
9781529781205
Edition
4 Revised edition
Publisher
Sage Publications Ltd
Imprint
Sage Publications Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 23rd, 2022
Print length
432 Pages
Weight
1,070 grams
Product Classification:
Sales & marketing
Ksh 26,450.00
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An introduction to the marketing communications tools, theories and strategies in an easy-to-read way.
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.
This fourth edition:
- Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
- Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
- Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics
This textbook is essential reading for students studying marketing communications or a related topic.
John Egan is Professor of Marketing at Regent’s University, London.
Get Marketing Communications by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Sage Publications Ltd and it has pages.
