Marketing Communications : Principles and Practice

Name: Marketing Communications
Brand: Cengage Learning EMEA
SKU: 9781861521965
Price: 19600 KES
Availability: InStock
ISBN: 9781861521965

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by Philip Kitchen

Book Details

Format Paperback / softback

ISBN-10 1861521960

ISBN-13 9781861521965

Edition New

Publisher Cengage Learning EMEA

Imprint Cengage Learning EMEA

Country of Manufacture GB

Country of Publication GB

Publication Date Nov 19th, 1998

Print length 512 Pages

Weight 1,026 grams

Dimensions 24.40 x 19.00 x 3.20 cms

Product Classification: Business communication & presentation Business communication, etiquette and presentation Sales & marketing Sales and marketing

KSh 19,600.00

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Provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, this book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains.

Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.

Get Marketing Communications by Philip Kitchen at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cengage Learning EMEA and it has 512 pages.