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Public Relations
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Public Relations : Principles and Practice

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Book Details

Format Paperback / Softback
ISBN-10 1861520913
ISBN-13 9781861520913
Edition New
Publisher Cengage Learning EMEA
Imprint Cengage Learning EMEA
Country of Manufacture GB
Country of Publication GB
Publication Date Apr 24th, 1997
Print length 325 Pages
Weight 664 grams
Dimensions 19.00 x 24.30 x 2.30 cms
Product Classification: Public relations
Ksh 14,000.00
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This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists.
The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.

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