Marketing in Developing Nations : Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East
Book Details
Format
Paperback / Softback
Book Series
Routledge Studies in Marketing
ISBN-10
1032578475
ISBN-13
9781032578477
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 21st, 2026
Print length
122 Pages
Weight
260 grams
Product Classification:
International businessSales & marketing managementSales and marketing managementMarket research
Ksh 8,650.00
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The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region.
The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region.
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