Marketing Logistics
Book Details
Format
Hardback or Cased Book
ISBN-10
1138174297
ISBN-13
9781138174290
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 22nd, 2015
Print length
172 Pages
Weight
453 grams
Product Classification:
Sales & marketing managementCustomer services
Ksh 29,500.00
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This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.
As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous ''mini-cases'' and vignettes to illustrate the key messages in each chapter and bring the theory to life.
This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization''s competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous ''mini-cases'' and vignettes to illustrate the key messages in each chapter and bring the theory to life.
This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization''s competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.
As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous ''mini-cases'' and vignettes to illustrate the key messages in each chapter and bring the theory to life.
This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization''s competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous ''mini-cases'' and vignettes to illustrate the key messages in each chapter and bring the theory to life.
This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization''s competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
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