Marketing Through Search Optimization

Name: Marketing Through Search Optimization
Brand: Taylor & Francis Ltd
SKU: 9780750683470
Price: 6700 KES
Availability: OutOfStock
ISBN: 9780750683470

by Alex Michael , Ben Salter

Book Details

Format Paperback / softback

ISBN-10 0750683473

ISBN-13 9780750683470

Publisher Taylor & Francis Ltd

Imprint Butterworth-Heinemann Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 10th, 2007

Print length 250 Pages

Weight 478 grams

Dimensions 24.50 x 19.00 x 1.30 cms

Product Classification: Sales & marketing Sales and marketing

KSh 6,700.00

Currently unavailable 0 in stock

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Guides readers through proven techniques for achieving and measuring success in search engine marketing, along with a review of the most important search engines and directories. This book describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings.

Marketing Through Search Optimization, Second Edition, is the step-by-step marketer''s guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites.

Submitting to search engines is only part of the challenge. It is also vital to prepare a website through "search engine optimization," ensuring that your web pages are accessible and focused in ways that drive traffic to your site.

Get Marketing Through Search Optimization by Alex Michael, Ben Salter at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 250 pages.