Marketing Through Search Optimization
Book Details
Format
Hardback or Cased Book
ISBN-10
1138440892
ISBN-13
9781138440890
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 11th, 2017
Print length
250 Pages
Weight
453 grams
Product Classification:
Sales & marketing management
Ksh 36,000.00
Werezi Extended Catalogue
0 in stock
Delivery Location
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Quality
Fast
Guides readers through proven techniques for achieving and measuring success in search engine marketing, along with a review of the most important search engines and directories. This book describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings.
Marketing Through Search Optimization, Second Edition, is the step-by-step marketer''s guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites. Submitting to search engines is only part of the challenge. It is also vital to prepare a website through "search engine optimization," ensuring that your web pages are accessible and focused in ways that drive traffic to your site.
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