Book Details
Format
Paperback / Softback
ISBN-10
0553347594
ISBN-13
9780553347593
Edition
Revised
Publisher
Random House USA Inc
Imprint
Bantam Books Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 1st, 1995
Print length
512 Pages
Weight
572 grams
Dimensions
23.00 x 15.50 x 3.40 cms
Product Classification:
Social & cultural historyFood manufacturing & related industriesHospitality industry
Ksh 3,050.00
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Perfect for fans of The Founder, this is the real-life story of the world’s premier entrepreneurial success.
The growth of McDonald’s worldwide continues to astonish. In tough financial times, McDonald’s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.
McDonald’s has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald’s created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald’s has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods.
Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
The growth of McDonald’s worldwide continues to astonish. In tough financial times, McDonald’s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.
McDonald’s has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald’s created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald’s has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods.
Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
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