Objects of Desire : Consumer Behaviour in Shopping Centre Choices

Name: Objects of Desire
Brand: Palgrave USA
SKU: 9781403901705
Price: 8100 KES
Availability: OutOfStock
ISBN: 9781403901705

2005 ed.

by C. Dennis

Book Details

Format Hardback

ISBN-10 1403901708

ISBN-13 9781403901705

Edition 2005 ed.

Publisher Palgrave USA

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Nov 23rd, 2004

Print length 271 Pages

Product Classification: Consumerism Consumerism

KSh 8,100.00

Currently unavailable 0 in stock

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What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction.

What determines where people shop? Why would shoppers visit one shopping center rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centers. Developers wish to plan, build and/or improve shopping centers to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking.

Get Objects of Desire by C. Dennis at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has 271 pages.