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Objects of Desire
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Objects of Desire : Consumer Behaviour in Shopping Centre Choices

2005 ed.

Book Details

Format Hardback or Cased Book
ISBN-10 1403901708
ISBN-13 9781403901705
Edition 2005 ed.
Publisher Palgrave USA
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 23rd, 2004
Print length 271 Pages
Product Classification: ConsumerismConsumerism
Ksh 8,100.00
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What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction.
What determines where people shop? Why would shoppers visit one shopping center rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centers. Developers wish to plan, build and/or improve shopping centers to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking.

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