Perfect Pitch : The Art of Selling Ideas and Winning New Business

Name: Perfect Pitch
Brand: John Wiley & Sons Inc
SKU: 9780471789765
Price: 4700 KES
Availability: InStock
ISBN: 9780471789765

by Jon Steel

Book Details

Format Hardback

ISBN-10 0471789763

ISBN-13 9780471789765

Publisher John Wiley & Sons Inc

Imprint John Wiley & Sons Inc

Country of Manufacture US

Country of Publication GB

Publication Date Dec 8th, 2006

Print length 288 Pages

Weight 492 grams

Dimensions 23.50 x 16.00 x 2.60 cms

Product Classification: Sales & marketing Sales and marketing

KSh 4,700.00

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In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish.

A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

Get Perfect Pitch by Jon Steel at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has 288 pages.