Personal Influence : The Part Played by People in the Flow of Mass Communications
Book Details
Format
Hardback or Cased Book
ISBN-10
1138529729
ISBN-13
9781138529724
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 8th, 2017
Print length
434 Pages
Weight
960 grams
Product Classification:
Sociology
Ksh 30,950.00
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Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld''s serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
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