Personal Influence : The Part Played by People in the Flow of Mass Communications

Name: Personal Influence
Brand: Taylor & Francis Inc
SKU: 9781412805070
Price: 9450 KES
Availability: OutOfStock
ISBN: 9781412805070

by Elihu Katz , Elmo Roper , Paul F. Lazarsfeld

Book Details

Format Paperback / softback

ISBN-10 1412805074

ISBN-13 9781412805070

Publisher Taylor & Francis Inc

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Sep 30th, 2005

Print length 434 Pages

Weight 664 grams

Dimensions 22.80 x 15.20 x 2.70 cms

Product Classification: Media studies Media studies

KSh 9,450.00

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Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld''s serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

Get Personal Influence by Elihu Katz, Elmo Roper at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Inc and it has 434 pages.