Personal Influence : The Part Played by People in the Flow of Mass Communications
Book Details
Format
Paperback / Softback
ISBN-10
1412805074
ISBN-13
9781412805070
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 30th, 2005
Print length
434 Pages
Weight
664 grams
Dimensions
22.80 x 15.20 x 2.70 cms
Product Classification:
Media studiesMedia studies
Ksh 9,450.00
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Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld''s serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
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