Practical Marketing Planning
Book Details
Format
Paperback / softback
ISBN-10
0333679083
ISBN-13
9780333679081
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 12th, 1997
Print length
288 Pages
Weight
436 grams
Dimensions
23.40 x 14.40 x 1.60 cms
Product Classification:
Sales & marketing managementSales and marketing management
KSh 9,900.00
Currently unavailable
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan.
This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.
Get Practical Marketing Planning by John Cooper, Peter Lane at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has 288 pages.
Customers Who Bought This Also Bought
Marketing in Web 3.0
KSh 5,550.00
Marketing Management
KSh 17,050.00
B2B Customer Experience
KSh 6,100.00
Digital Marketing Strategy
KSh 5,950.00
Digital Marketing Strategy
KSh 9,600.00
Digital Marketing Strategy
KSh 5,900.00
Marketing Metrics
KSh 6,250.00
Marketing Analytics
KSh 6,600.00
The Activator Advantage
KSh 4,500.00
Symbiotic Business
KSh 6,500.00
Symbiotic Business
KSh 26,100.00
Clarity
KSh 12,650.00
More by John Cooper, Peter Lane
Children''s Fiction 1900–1950
KSh 22,500.00
Contemporary Studio Porcelain
KSh 8,950.00
Postcard from Watford
KSh 2,900.00
Hertfordshire''s Historic Inland Waterway
KSh 2,900.00
Lost Chapel of Westminster
KSh 4,500.00
The British Campaign for Soviet Jewry 1966-1991: Human Rights and Exit Permits.
KSh 3,650.00
Applied Behavior Analysis, Global Edition
KSh 13,800.00
Managing People in Commercial Kitchens
KSh 4,150.00
Lost Chapel of Westminster
KSh 2,350.00
The Greyhound
KSh 1,450.00
Rickmansworth, Croxley Green & Chorleywood Through Time
KSh 2,900.00
Eat and Be Satisfied
KSh 9,000.00
