Practical Marketing Planning
Book Details
Format
Paperback / Softback
ISBN-10
0333679083
ISBN-13
9780333679081
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 12th, 1997
Print length
288 Pages
Weight
436 grams
Dimensions
23.40 x 14.40 x 1.60 cms
Product Classification:
Sales & marketing managementSales and marketing management
Ksh 9,900.00
Manufactured on Demand
0 in stock
Delivery Location
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Secure
Quality
Fast
This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan.
This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.
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