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Public House and Beverage Management: Key Principles and Issues

By: Michael Flynn (Author) , Caroline Ritchie (Author) , UK) Roberts Andrew (Consultant (Author)

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Ksh 42,000.00

Format: Hardback or Cased Book

ISBN-13: 9781138432789

Publisher: Taylor & Francis Ltd

Publication Date: Jul 12th, 2017

Dimension: 24.60 x 18.90 x 45.30 cms

Category: Hospitality industry

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Provides students with a practical guide to the management aspects of the licensed trade industry. This work introduces students to: key players; variations in service offer; types of management arrangement; customers and segments; labour markets and employees; key elements in the business units; and, retailing skills.

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