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Restaurant Marketing for Owners and Managers
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Restaurant Marketing for Owners and Managers

Book Details

Format Paperback / Softback
ISBN-10 0471226270
ISBN-13 9780471226277
Publisher John Wiley & Sons Inc
Imprint John Wiley & Sons Inc
Country of Manufacture US
Country of Publication GB
Publication Date Nov 7th, 2003
Print length 240 Pages
Weight 380 grams
Dimensions 22.70 x 15.30 x 1.50 cms
Ksh 5,750.00
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How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this book provides restaurant and foodservice managers with answers to these questions.

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