Retailing Principles : Global, Multichannel, and Managerial Viewpoints
Book Details
Format
Hardback or Cased Book
ISBN-10
1563677423
ISBN-13
9781563677427
Publisher
Bloomsbury Publishing PLC
Imprint
Fairchild Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 9th, 2013
Print length
592 Pages
Weight
2,368 grams
Dimensions
28.20 x 21.60 x 5.00 cms
Product Classification:
Retail and wholesale industriesRetail sector
Ksh 19,000.00
Manufactured on Demand
0 in stock
Delivery Location
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Secure
Quality
Fast
What is retailing today? Who are the key players and how do they operate? What will happen tomorrow? Retailing Principles addresses these questions and more. This Second Edition has been thoroughly updated to reflect current trends and conditions, providing students will all the essential information to thrive in the global retail environment.
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
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