Retailing Principles : Global, Multichannel, and Managerial Viewpoints

Name: Retailing Principles
Brand: Bloomsbury Publishing PLC
SKU: 9781563677427
Price: 19000 KES
Availability: OutOfStock
ISBN: 9781563677427

by Lynda Rose Poloian

Book Details

Format Hardback

ISBN-10 1563677423

ISBN-13 9781563677427

Publisher Bloomsbury Publishing PLC

Imprint Fairchild Books

Country of Manufacture GB

Country of Publication GB

Publication Date May 9th, 2013

Print length 592 Pages

Weight 2,368 grams

Dimensions 28.20 x 21.60 x 5.00 cms

Product Classification: Retail and wholesale industries Retail sector

KSh 19,000.00

Currently unavailable 0 in stock

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What is retailing today? Who are the key players and how do they operate? What will happen tomorrow? Retailing Principles addresses these questions and more. This Second Edition has been thoroughly updated to reflect current trends and conditions, providing students will all the essential information to thrive in the global retail environment.

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

Get Retailing Principles by Lynda Rose Poloian at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing PLC and it has 592 pages.