Strategic Customer Management : Integrating Relationship Marketing and CRM

Name: Strategic Customer Management
Brand: Cambridge University Press
SKU: 9781107649224
Price: 9850 KES
Availability: OutOfStock
ISBN: 9781107649224

by Adrian Payne , Pennie Frow

Book Details

Format Paperback / softback

ISBN-10 1107649226

ISBN-13 9781107649224

Publisher Cambridge University Press

Imprint Cambridge University Press

Country of Manufacture GB

Country of Publication GB

Publication Date Mar 28th, 2013

Print length 542 Pages

Weight 1,046 grams

Dimensions 24.60 x 18.90 x 2.50 cms

Product Classification: Sales & marketing

KSh 9,850.00

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The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.

Get Strategic Customer Management by Adrian Payne, Pennie Frow at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has 542 pages.