The Customering Method : From CX Dogma to Customer Science
Book Details
Format
Paperback / Softback
ISBN-10
1032823089
ISBN-13
9781032823089
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 1st, 2024
Print length
292 Pages
Weight
482 grams
Dimensions
23.30 x 15.70 x 1.90 cms
Ksh 6,700.00
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Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.
Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.
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