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The Customering Method
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The Customering Method : From CX Dogma to Customer Science

Book Details

Format Hardback
ISBN-10 1032845422
ISBN-13 9781032845425
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 1st, 2024
Print length 292 Pages
Weight 453 grams
KSh 26,300.00
Currently unavailable 0 in stock

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Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.

Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.


Get The Customering Method by Aarron Spinley at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 292 pages.

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