The Design Imperative : The Art and Science of Design Management
Softcover Reprint of the Original 1st 2019 ed.
by
Steven Chen
Book Details
Format
Paperback / Softback
ISBN-10
3030087336
ISBN-13
9783030087333
Edition
Softcover Reprint of the Original 1st 2019 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 15th, 2019
Print length
233 Pages
Product Classification:
Business innovationSales & marketingService industries
Ksh 18,000.00
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Quality
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This book examines how to optimize design management processes in order to produce innovation within organizations.
This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book''s unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.
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