The Design Imperative : The Art and Science of Design Management

Name: The Design Imperative
Brand: Springer Nature Switzerland AG
SKU: 9783030087333
Price: 18000 KES
Availability: OutOfStock
ISBN: 9783030087333

Softcover Reprint of the Original 1st 2019 ed.

by Steven Chen

Book Details

Format Paperback / softback

ISBN-10 3030087336

ISBN-13 9783030087333

Edition Softcover Reprint of the Original 1st 2019 ed.

Publisher Springer Nature Switzerland AG

Imprint Springer Nature Switzerland AG

Country of Manufacture GB

Country of Publication GB

Publication Date Feb 15th, 2019

Print length 233 Pages

Product Classification: Business innovation Sales & marketing Sales and marketing Hospitality and service industries Service industries

KSh 18,000.00

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This book examines how to optimize design management processes in order to produce innovation within organizations.

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book''s unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

Get The Design Imperative by Steven Chen at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Nature Switzerland AG and it has 233 pages.