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The Modernity Bluff

By: Sasha Newell (Author)

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Ksh 7,200.00

Format: Paperback or Softback

ISBN-13: 9780226575209

Publisher: The University of Chicago Press

Publication Date: Jun 20th, 2012

Weight: 496 grams

Dimension: 22.50 x 15.40 x 1.80 cms

Category: Consumerism

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In Cote d'Ivoire, appearing modern is so important for success that many young men deplete their already meager resources to project an illusion of wealth. The author argues that they engage a global hierarchy that is profoundly modern, one that values performance over authenticity - highlighting the counterfeit nature of modernity itself.

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