The New Multinationals : Spanish Firms in a Global Context
Book Details
Format
Hardback or Cased Book
ISBN-10
0521516145
ISBN-13
9780521516143
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 23rd, 2010
Print length
238 Pages
Weight
520 grams
Dimensions
23.50 x 15.80 x 2.00 cms
Product Classification:
International relationsInternational businessMultinationals
Ksh 7,050.00
Manufactured on Demand
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A new breed of multinational companies is reshaping competition in global industries. Their success lies in their ability to organize, manage, execute, and network. This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.
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