The Platform Paradox : How Digital Businesses Succeed in an Ever-Changing Global Marketplace

Name: The Platform Paradox
Brand: Wharton Digital Press
SKU: 9781613631164
Price: 2700 KES
Availability: OutOfStock
ISBN: 9781613631164

by Mauro F. Guillén

Book Details

Format Paperback / softback

ISBN-10 1613631162

ISBN-13 9781613631164

Publisher Wharton Digital Press

Imprint Wharton Digital Press

Country of Manufacture GB

Country of Publication GB

Publication Date May 11th, 2021

Print length 104 Pages

Weight 154 grams

Dimensions 13.80 x 21.50 x 1.00 cms

Product Classification: E-commerce: business aspects

KSh 2,700.00

Temporarily out of stock, due soon 0 in stock

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Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years.

In The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace, Wharton professor Mauro F. Guillén highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.

In more than three decades of studying multinational firms, Guillén has found they often misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics and pursuing markets in a logical sequence. Seeing multibillion-dollar companies like Amazon flounder in certain markets has led Guillén to research what it takes to create a successful global strategy.

In The Platform Paradox, Guillén details:

How the COVID-19 pandemic has accelerated digitization and forced companies like Airbnb to pivot and adapt;
How platforms like Tinder and Uber have used local advantages to grow rapidly in different countries;
How traditional companies have transformed themselves into digital platforms, like Lego undertaking a digital revolution to emerge from bankruptcy and become the "Apple of toys"; and
The possibilities and limits to global expansion, as illustrated by companies like Zoom and Skype.

In The Platform Paradox, Guillén offers an integrated framework for these platforms to identify and implement a digital platform strategy on a truly global scale.

Get The Platform Paradox by Mauro F. Guillén at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Wharton Digital Press and it has 104 pages.