The Vulnerable Consumer : Beyond the Poor and the Elderly

Name: The Vulnerable Consumer
Brand: Emerald Publishing Limited
SKU: 9781802629569
Price: 14400 KES
Availability: OutOfStock
ISBN: 9781802629569

Book Details

Format Hardback

Book Series Review of Marketing Research

ISBN-10 1802629564

ISBN-13 9781802629569

Publisher Emerald Publishing Limited

Imprint Emerald Publishing Limited

Country of Manufacture GB

Country of Publication GB

Publication Date Jun 24th, 2024

Print length 200 Pages

Weight 416 grams

Dimensions 23.70 x 15.90 x 1.70 cms

Product Classification: E-commerce: business aspects Sales & marketing Sales and marketing Artificial intelligence Artificial intelligence (AI)

KSh 14,400.00

Publisher Out of Stock 0 in stock

Delivery Location

County

Location

Delivery fee: Select location

Secure

Quality

Fast

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.

Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a better place.

This special issue provides a roadmap for future research on different aspects of consumer vulnerabilities, which include not only the scarcity of financial and materialistic resources, but also scarcity mindsets, a lack of mental resources and self-knowledge, and the non-fulfilment of motivational needs. New insights, approaches and directions are set out for research on consumer vulnerabilities. The Review of Marketing Research continues its mission of systematically analyzing and presenting accumulated knowledge in the field of marketing as well as influencing future research by identifying areas that merit the attention of researchers.

Get The Vulnerable Consumer by Angela Y. Lee at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Emerald Publishing Limited and it has 200 pages.