Trading Up : Why Consumers Want New Luxury Goods - and How Companies Create Them
Book Details
Format
Paperback / softback
ISBN-10
1591840708
ISBN-13
9781591840701
Publisher
Penguin Putnam Inc
Imprint
Portfolio
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 29th, 2008
Print length
320 Pages
Weight
296 grams
Dimensions
21.50 x 14.10 x 2.20 cms
Product Classification:
ConsumerismConsumerismBusiness & managementBusiness and Management
KSh 3,950.00
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Trading up isn''t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria''s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
Get Trading Up by Michael J. Silverstein, Neil Fiske at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Penguin Putnam Inc and it has 320 pages.
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