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Understanding Multinationals from Emerging Markets

By: Boston) Cuervo-Cazurra Alvaro (Northeastern University (Author) , Boston) Ramamurti Ravi (Northeastern University (Author)

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Ksh 20,400.00

Format: Hardback or Cased Book

ISBN-13: 9781107064539

Publisher: Cambridge University Press

Publication Date: Jun 26th, 2014

Weight: 610 grams

Dimension: 16.50 x 23.70 x 2.30 cms

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In this book, a distinguished group of researchers provide a state-of-the-art analysis of emerging market multinationals (EMNCs). They tackle fundamental theoretical questions and assess the unique strategies and behavior of successful EMNCs. Scholars and graduate students, as well as consultants of multinational companies, will find this book of interest.

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