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Understanding the Older Consumer

By: UK) Gunter Barrie (University of Leicester (Author)

Manufacture on Demand

Ksh 10,300.00

Format: Paperback or Softback

ISBN-13: 9780415186445

Publisher: Taylor & Francis Ltd

Publication Date: Sep 3rd, 1998

Dimension: 23.40 x 15.60 x 30.00 cms

Category: Consumerism

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Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.

Get Understanding the Older Consumer by Barrie (University of Leicester, UK) Gunter at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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