Understanding the Older Consumer : The Grey Market
Book Details
Format
Paperback / softback
Book Series
International Series in Social Psychology
ISBN-10
0415186447
ISBN-13
9780415186445
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 3rd, 1998
Print length
188 Pages
Weight
300 grams
Product Classification:
ConsumerismAge groups: the elderly / old ageConsumerismAge groups: the elderlyAnthropology
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Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.
In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people''s lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people''s lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
Get Understanding the Older Consumer by Barrie Gunter at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 188 pages.
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