Your Ad Here : The Cool Sell of Guerrilla Marketing
Book Details
Format
Paperback / softback
Book Series
Postmillennial Pop
ISBN-10
0814785905
ISBN-13
9780814785904
Publisher
New York University Press
Imprint
New York University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 5th, 2013
Print length
277 Pages
Weight
370 grams
Dimensions
22.80 x 15.30 x 1.70 cms
Product Classification:
Sales & marketing
KSh 4,850.00
Currently unavailable
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion.
Get Your Ad Here by Michael Serazio at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by New York University Press and it has 277 pages.
Customers Who Bought This Also Bought
Marketing in Web 3.0
KSh 5,550.00
Good to Great
KSh 6,300.00
Perennial Seller
KSh 2,000.00
Flip the Script
KSh 2,350.00
No Logo
KSh 2,000.00
Global Marketing
KSh 14,200.00
Essentials of Global Marketing
KSh 14,100.00
Effortless Experience
KSh 3,050.00
Never Split the Difference
KSh 6,300.00
B2B Customer Experience
KSh 6,100.00
Digital Marketing Strategy
KSh 5,950.00
Challenger Sale
KSh 3,050.00
