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A Practical Guide to CRM
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A Practical Guide to CRM : Building More Profitable Customer Relationships

Book Details

Format Hardback or Cased Book
ISBN-10 1138412449
ISBN-13 9781138412446
Publisher Taylor & Francis Ltd
Imprint CRC Press
Country of Manufacture GB
Country of Publication GB
Publication Date Jul 27th, 2017
Print length 304 Pages
Weight 453 grams
Product Classification: Customer services
Ksh 32,400.00
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In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.
In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.

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