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A Practical Guide to CRM
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A Practical Guide to CRM : Building More Profitable Customer Relationships

Book Details

Format Paperback / Softback
ISBN-10 1578201020
ISBN-13 9781578201020
Publisher Taylor & Francis Ltd
Imprint CMP Books
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 5th, 2002
Print length 304 Pages
Weight 494 grams
Dimensions 22.70 x 15.40 x 1.90 cms
Product Classification: Customer services
Ksh 9,000.00
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In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention
In today''s global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. To thrive in today''s customer-driven economy a company need

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