Activation Imperative : How to Build Brands and Business by Inspiring Action
Book Details
Format
Hardback
ISBN-10
1442257040
ISBN-13
9781442257047
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 29th, 2016
Print length
222 Pages
Weight
492 grams
Dimensions
16.10 x 23.70 x 0.20 cms
KSh 8,100.00
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In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
Get Activation Imperative by Laurence Minsky, William Rosen at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing Plc and it has 222 pages.
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