Global Brand Management : A Guide to Developing, Building & Managing an International Brand
Book Details
Format
Hardback or Cased Book
ISBN-10
1789660408
ISBN-13
9781789660401
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 3rd, 2019
Print length
328 Pages
Weight
706 grams
Dimensions
25.00 x 17.80 x 3.30 cms
Product Classification:
Business strategySales & marketing managementSales & marketing
Ksh 28,250.00
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Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
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